The most comfortable shoe in running combines an improved fit and better grip to deliver an even smoother running experience.
Apparel Group brand ASICS announced the launch of the GEL-NIMBUS™ 26 shoe on 15th January’2024,an ASICS’ flagship cushioned running shoe that, thanks to its incredible comfort, is the ideal partner for long runs.
The GEL-NIMBUS™ 26 shoe sees a series of careful improvements made to its predecessor, the GEL-NIMBUS™ 25 shoe, a shoe that last year was rated as the most comfortable running shoe* in an independent test, re-establishing ASICS’ position as an industry leader within the neutral cushioned shoe category.
Of these updates, among the most significant is the addition of the new HYBRID ASICSGRIP™ technology. This combination of ASICSGRIP™ and AHARPLUS™ outsole rubbers works to deliver better traction, improved softness, and advanced durability for the wearer, leaving them stress-free as they move their mind while out for a run.
To add further comfort, the GEL-NIMBUS™ 26 shoe features an improved midfoot fit thanks to an engineered knit upper and an updated construction of its eyelets to help create a softer, but more supportive midfoot hold. The upper is made from a lightweight, breathable knit material that reduces the need for additional overlays.
Just like its predecessor, the shoe benefits from FF BLAST™ PLUS ECO cushioning, a lightweight and energetic foam that creates cloud-like cushioning over a range of distances, made from approximately 24% bio-based content from renewable sources such as leftover waste from sugar cane processing.
Other key features include ASICS’ rearfoot PureGEL™ technology, a material that is lighter and 65% softer than conventional GEL™ technology, providing even softer landings. The shoe’s knit collar construction also gives the GEL-NIMBUS™ 26 shoe a modernized look with a luxurious step-in experience.
Laura Bolgen, Senior Manager of Global Product Line at ASICS said: “We are proud to be launching a shoe that we know to be the leader within the cushioning shoe space. The GEL-NIMBUS™ 26 shoe offers the incredible comfort that fans would expect from this silhouette, but we have confidently refined it to enhance its grip and improve its fit, so that this model is an even better partner to help runners move their minds than the last. Importantly, we have also added CO2e labeling to the GEL-NIMBUS™ 26 shoe to continue educating consumers transparently on the sustainability efforts we are making.”
The GEL-NIMBUS™ 26 shoe will be available for men and women from ASICS retail STORES from January 2024, for QAR 795 + VAT
To find out more about the GEL-NIMBUS™ 26 shoe and the latest technologies, please visit, https://me.asics.com/
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2100+ retail stores and 85+ brands on all platforms while employing over 20,000+ multicultural staff.
Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.
Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.
Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
Headquartered in Kobe, Japan, ASICS is a leading designer, manufacturer and retailer of high-performance athletic footwear, apparel and accessories. Founded in 1949 by Kihachiro Onitsuka, the company name is derived from the Latin saying Anima Sana In Corpore Sano – “A Sound Mind in a Sound Body”, representing our belief in the power of sport and movement to impact the body and mind and help uplift communities positively.