H&M celebrates Ramadan with the first drop of the Limited Edition 2024 collection, a garden-inspired botanical paradise.

H&M is excited to announce the first drop of its Limited Edition 2024 collection.

Evoking a soft femininity, the first drop of the Limited Edition collection conjures botanic riches in its floral prints and voluminous, couture-feeling silhouettes. The collection combines bold daywear looks, perfect for iftar gatherings and other evening celebrations, with simpler designs offering a fresh twist on customer favourites. Each design tells a story of growth, renewal, and the timeless majesty of nature.

Lilies, tulips, daisies, azaleas: the collection’s dreamy energy draws on a bouquet of references. Flower shapes inspire all aspects of the collection, from the colours and prints to silhouettes and shapes. There are flounces and ruffles, scallop edges, cheerful 3D flowers, cascading layers and delicate pleats. Together, they envelope the wearer in petal-like details, allowing movement, grace and fluidity.

Tones, including soft pastels, vibrant pinks, and deep greens, reflect the hues found in lush, verdant spaces. These colours evoke both the freshness of flowers and the optimism of new beginnings.

Spanning eye-catching gowns, modest maxi dresses, billowing tops, and jacquard kaftans, the collection offers an elegant mood with an idyllic edge. Accessories, including pleated rose scarves, bark-inspired cuffs and raindrop earrings, further celebrate the forms of the natural world, becoming instant contemporary classics.

This very special Limited Edition collection is perfect for glamourous celebrations. It is inspired by different aspects of nature’s beauty and is full of dazzling pieces that really make a statement.”Eliana Masgalos, Concept Designer, H&M

The Limited-Edition Collection will launch in selected stores with prices starting from QAR 89 and online at qa.hm.com on 22 February.

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