Lush’s loved-up Valentine’s Day collection launches on the 4th January 2024 in Stores and online.
With a whopping 34 products in total – 31 of which are brand new for 2024 – Lush’s new Valentine’s Day collection is inspired by all the different ways in which people show love – whether it’s a grand gesture, a whimsical gift or even just offering someone a small kindness, like running them a bath.
In true Lush style, the range covers bath, shower, body, face, and fragrance, along with a selection of gifts and eco-friendly gift wraps all featuring new designs too. Lush gifts are all wrapped in recycled and recyclable paper, which are either upcycled from waste paper, cotton t-shirt offcuts, lokta or banana fibres. All tags and inserts are 100 per cent recycled and recyclable, and nearly 4 million discarded plastic bottles have been turned into Lush’s gift ribbons!
Why not get naked this Valentine’s Day? Lush believes beautiful products shouldn’t cost the earth, so 50 per cent of the 2024 Valentine’s Day range is ‘naked’ – which means it has no packaging at all! Many of Lush’s packaged products have a ‘naked’ counterpart (e.g. its tubed and naked mascaras), and this collection is no different.
The other half of Lush’s Valentine’s Day range is packaged in Lush’s iconic recycled and recyclable plastic pots and bottles. Since 2008, the company has only used 100 per cent recycled plastic in all of its black pots and clear bottles. Lush shoppers help keep virgin plastics out of its packaging completely via the Bring It Back Scheme – for every black pot or clear bottle customers return to their local Lush store to be recycled, they get a free fresh face Mask at the till.
Jasmyn Ellis, senior brand marketing lead at Lush, said: “With this year’s Valentine’s Day range, we really wanted to empower customers to create loving experiences with themselves and others, while reinforcing that there isn’t one, binary way to celebrate this holiday.
“The collection definitely leans into Lush’s trademark fun and playfulness, but also focuses on the quality of, and beautiful stories behind, our ingredients – nothing compares to a Lush bath! If I had to choose a favourite product, it would have to be Love Burger – so many layers of fun within one product!”
Lush’s Valentine’s Day 2024 Products
Love Burger Bath Bomb (new!)
Lush’s Love Burger serves three loved-up courses; a zesty Sicilian lemon burger patty bubble bar, layered with Rhubarb & Custard scented salad soaps, cuddled between cherry-fragranced bath bomb buns! The ultimate bathing gift, bathers can use all components together or separately.
The heart-shaped tomato soap nestled inside is made with real tomatoes! The refreshing, cooling and deodorising action of fresh tomatoes make them a powerful ingredient.
Love Letter Bath Bomb (new!)
A fresh, handmade love letter full of softening cocoa butter and coconut milk that you can secretly post to the one you admire! Deeply moisturising, sweet, creamy and light – this bath bomb shares its fragrance with Strawberry Feels Forever massage bar.
Lush’s Sierra Leonean organic cocoa butter supplier works with communities living on the edge of the biodiversity-rich Gola Rainforest, home to pygmy hippos. They support farmers in protecting and conserving the forest, encouraging them to stop deforestation and encroachment on wild land – instead growing in biodiversity-friendly ways.
Love Potion Bath Bomb (new!)
Delight in this berry and caramel-scented charm, packed with popping candy and sprinkled with the root of the orris flower. Inventor Michelle wanted to use this ingredient as it was traditionally used in ancient love potions!
Pop in the tub for gorgeous lilac bath art, and an aroma of strawberries and raspberries with a sweet caramel candy-like background. Includes almond oil, loved for its conditioning effect on the skin, and for the nutty, fruity and cherry notes it gives to the scent.
Big Squeeze Bath Bomb (new!)
Embrace yourself in fruity scented and softening seaweed squeezes! This bath bomb houses plenty of carrageenan and agar agar to leave your water and skin feeling silky. Gift to your bestie or, with its chunky design, this one is big enough to share your bath with a loved one! The scent is playful, cheerful and zesty with lots of grape-like notes.
In a warm, relaxing bath, juniper berry oil revives worn-out bodies and helps replenish tired spirits. Woody and fresh, its fragrance sometimes reminds people of an aroma they know… gin! This berry is used to flavour the trendy beverage. Lush buys its juniper berry oil from Hungary, where they’ve worked with the same family business for over 15 years.
Whispering Heart Bath Bomb (new!)
Whisper your heart’s desire into this citrus filled bath bomb or, if gifting to your favourite person, write a secret note and pop it inside! The inventors added a loving dose of epsom salts to help you unwind and restore balance to tired, achy muscles.
Love Bug Bath Bomb
This fruity floral four-wheeler is the perfect bath bomb for anyone wanting an uplifting bathing experience, complete with multi-coloured bath art and a cheerful fragrance, thanks to plenty of lemon and orange oil. Under the hood is Lush’s glitter alternative, adding extra shimmer to the tub!
Lush has been sourcing its Sicilian lemon oil from the same family business for over 15 years. Lemons thrive under the Sicilian sun (wouldn’t we all?) and, grown without pesticides, they’re collected by hand and pressed entirely with their peel.
Flower Bombshell Bath Bomb
This viral sensation is back again with a new look! Engulf all the senses in Lush’s signature Rose Jam scent, and soothe skin in a nourishing, shimmery bath filled with confetti-like flowers, petals and buds. Lush uses in-season flowers from growers across the UK to fill this luxurious and theatrical blooming beauty!
Strawberry Crumble Bubbleroon
Treat that special someone to a creamy berry bath with this bubbleroon! Strawberries have been long associated with Valentine’s Day and romance, but they also contain malic and citric acids (also known as fruits acids or AHAs) which keep the skin bright and clean.
Fair Trade organic cocoa butter sits at the creamy centre of this berry delight, which melts into the water for a softening, soothing and moisturising bath.
BFF Bubble Butter (new!)
Fancy a bubble bath with even more skincare benefits? Fair Trade organic cocoa butter is grated through this product to disperse across the water and the bather within it! A bubble bar with a difference – pure cocoa butter suds provide in-bath moisturisation like never before.
Strawberry Heart Soap (new!)
Fresh strawberry soap hearts to be shared with your loved ones – its gentle skincare ingredients make this the perfect family bathroom soap for everyone to use.
Strawberries are full of antioxidants, as well as both malic and citric acids which keep the skin clean and bright – perfect for a soap!
Passion Shower Gel (new!)
For a hot and steamy shower, lather up with fresh red rose infusion and sweet passion fruit juice mixed in with mesmerising plastic-free sparkly lustre.
This fruity, tropical and lively shower gel combines hydrating glycerine, soothing red rose petal infusion and brightening fresh passion fruit juice.
Kiss Me Quick Shower Jelly (new!)
Shower in juicy kisses and fresh strawberries with this flirtatious vegan shower jelly, scented with spicy clove bud oil and sweet mimosa absolute.
Strawberries are full of antioxidants, as well as both malic and citric acids which keep the skin clean and bright – perfect for a shower jelly!
Posh White Choc & Rose Body Wash (new!)
Shake up the tradition of giving flowers and chocolates this Valentine’s Day with this indulgent, vegan body wash. Chocolate-lovers will love this creamy, silky body wash featuring rose, vanilla and coconut milk to help hydrate even the most delicate skin.
Rose Argan Massage Bar
This rose-scented solid massage oil melts as it comes into contact with skin, combining argan oil, Fair Trade shea butter and ruby cocoa liquor for a decadent massage experience.
Super ingredient argan oil contains high amounts of vitamin E, anti-inflammatory and skin soothing fatty acids and oleic acid which protects and conditions the skin as well as hydrating.
Crush Lip Butter (new!)
Give lips a sweep of hydrating oils and butters with the tangy taste of orange and grapefruit! This luscious lip butter is travel-sized, vegan and made with a perfectly smooth, whipped texture that instantly melts on the lips.
Housed in Lush’s iconic black packaging – since 2008, the company has only used 100 per cent recycled plastic in all of its black pots and clear bottles. Lush shoppers help keep virgin plastics out of its packaging completely via the Bring It Back Scheme – for every black pot or clear bottle customers return to their local Lush store to be recycled, they get 50p off at the till. There is no limit to how many pots they can bring back in one go, so there is serious money to be saved in recycling!
Sweet Talk Lip Scrub (new!)
A raspberry seed oil lip scrub full of goodness, not just for lips but for the environment too – Lush purchases raspberry seed oil from a European company whose focus is to achieve zero-waste production – as these seeds are a byproduct of the fruit juice and jam industry!
Jasmine Cream Lush Melt (new!)
Designed to be used in an oil burner to scent the home, or in a bath to scent and deeply moisturise the body, this Lush Melt is floral scented especially for Valentine’s Day.
Like a luxurious chocolate bar, this Lush Melt is smooth and creamy with warm, balsamic vanilla-like parts, white and yellow flower notes and a Lily of the Valley chord which adds a light freshness to the fragrance.
Queen of Hearts Lush Melt (new!)
Designed to be used in an oil burner to scent the home, or in a bath to scent and deeply moisturise the body, this Lush Melt is scented with delicate petals of rose, violet and geranium.
Floral, sweet and uplifting, this creamy melt is made from Fair Trade Organic cocoa butter. Lush’s Sierra Leonean cocoa butter supplier works with communities living on the edge of the biodiversity-rich Gola Rainforest, home to pygmy hippos. They support farmers in protecting and conserving the forest, encouraging them to stop deforestation and encroachment on wild land – instead growing in biodiversity-friendly ways.
New Romantics Perfume (new!)
Be bold, unapologetically yourself and strut in a truly unique and flamboyant limited-edition scent inspired by the ‘80s. Citrus pith, fruity notes, a warm, spicy base with a touch of cyanide from almond oil is sure to turn heads…
Lush formulates all its fragrances in-house using only the finest essential oils and absolutes. Co-founder and product inventor Mark Constantine OBE believes, “Perfumery is an expression of things that have happened to us, or things we feel emotionally attached to.”
Perfumer Emma listened to lots of ‘80s music while distilling this perfume. Inspired by the gender bending artists of this era, this is a gender-neutral perfume – “I wanted to make something that seemed quite unique, it was such an experimental time”.
Goodnight Sweetheart Pillow Spray (new!)
A delicate, floral and slightly sweet pillow spray scented with ylang ylang, rose and jasmine, for an added touch of romance. Not just for pillows, this light fragrance can be spritzed onto pyjamas, throughout the bedroom to encourage sweet dreams, or as a perfume. The heady, sweet and floral scent of ylang ylang oil uplifts the mood and is said to reduce anxiety – it’s also considered a great aphrodisiac…
The base of all of Lush’s fine fragrances is denatured ethanol, helping scent last on the skin for longer. Sourced from a regenerative sugarcane plantation in Brazil, Lush’s supplier has built forest corridors to allow wildlife to move safely through the area. Over 300 species live or regularly visit the land, including wild cats.
Lush’s Valentine’s Day 2024 Gift Sets
I’m Yours Gift (new!)
Doodle and add stickers to this box for a reusable keepsake that’s totally personalised! This box is made from 100 per cent recycled board – reuse or recycle again to keep the planet lush!
With Love Gift (new!)
Inspired by classic Valentine’s Day romance and beautiful roses, this fruity and floral trio of delights for the bath and the shower includes Valentine’s exclusive Passion shower gel! A perfect gift for traditional romantics and floral fans.
BFF Gift (new!)
Inspired by striped sweet shop bags and collecting stickers, this gift is packed with four fruity, floral bath time treats and a variety of stickers, perfect for personalising things!
A perfect gift for friends, bath lovers, those with a sweet tooth, and fans of vibrant baths and cheerful fragrances.
Lots of Love Gift (new!)
Recipients of this gift will be locked inside your heart-shaped box for weeks with a sweet and sensual selection of seven luxurious body care, bath and shower products.
The perfect gift for a decadent pamper, complete with bubbles and a sensual massage – way more exciting than a box of chocolates!
Lush’s Valentine’s Day 2024 Knot and Lokta Wraps
Building Together Knot Wrap
About Lush
Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb. Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 40.5 million last year.
A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world Lusher than we found it. Lush operates a strict policy against animal testing and leads the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. Lush Digital champions ethical hardware, ethical data, ethical design and open-source technologies and we support and elevate communities who feel the same.
Today, Lush operates in 52 countries with over 850 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.