As part of their growth journey as a brand, and as part of their commitment to the community of women Victoria’s Secret represent and staying relevant to them, this Ramadan, and the Victoria’s Secret MENA team have created a full localized campaign, featuring Arab women for the first time ever.
The campaign tagline is Committed to You, to emphasize the commitment of women to themselves during this special month, and the commitment we have to our female customers as a brand, integrating the new sleep and beauty collection available during this special month.
Launching in stores on 14 March 2023, the collection includes delicate satin sets embodying luxury detailing that is signature to Victoria’s Secret’s DNA. Long robes, kimonos and long-sleeved pajamas in royal blue and daring red colors are perfectly designed to elevate your mood at home. Part of the Ramadan collection includes exclusive beauty sets including the best-selling smoky and intriguing fragrance; Bombshell Oud, that gives you the chance to revel in your own companionship.
