TUMI & McLaren: Each piece in the limited-edition collection nods to the history of the renowned elite motorsports and luxury supercar maker through road and race car-inspired design elements.
In international travel and lifestyle brand TUMI launched its limited-edition TUMI | McLaren 60th Anniversary Collection to celebrate six decades since the founding of elite motorsports team and luxury supercar maker McLaren.
In the final installment of the brand’s Spring 2023 campaign, titled “Unpack Tomorrow”. TUMI unveiled the collection with the participation of returning TUMI Crew member and McLaren Formula 1 driver Lando Norris.
“As two brands rooted in the creation of world-class, performance luxury products with a true understanding of how technology and functionality coincide, the synergies between TUMI and McLaren are undeniable,” said TUMI’s Creative Director, Victor Sanz. “We are thrilled to have collaborated on this collection with McLaren, utilizing their famous papaya color and combining modern, lightweight materials to create luggage, bags and accessories that celebrate their 60th anniversary.”
TUMI and McLaren’s commemorative collaboration will continue to seamlessly integrate fashion, lifestyle and technology. With its newest seasonal pieces through its combination of cutting-edge technology, innovation, and design excellence.
Designed to accommodate the needs of pioneers, travelers and adventurers on the go, the collection offers a range of limited-edition styles in McLaren’s signature papaya colorway, including the Torque Sling, Velocity Backpack, and Aero International Expandable 4 Wheeled Carry-On, as seen in Lando’s “Unpack Tomorrow” campaign images. The 60th Anniversary collection offers an expanded assortment of carrying options with the addition of packing cases and portfolios. The new collection officially dropped in April 13th, and is now available to shop at Doha Festival City.
McLaren’s Chief Designer Discusses the Collaboration and the Philosophy Behind the 60th Anniversary Collection
Goran Ozbolt, McLaren Automotive’s Chief Designer, said they collaborated with TUMI to create a bespoke capsule edit. The goal was to celebrate McLaren’s 60th anniversary and build on the success of core and carbon fiber collections. The luxury travel pieces celebrate founder Bruce McLaren’s passion for pushing boundaries and matching functionality with modern design.
Lando’s “Unpack Tomorrow” episode shows him in a short film montage of his travels with a hybrid McLaren Artura supercar. The video features the ways his bag’s performance matches his own. The episode follows fellow TUMI Crew members Richarlison de Andrade and Reneé Rapp’s installments.
TUMI | McLaren Collection Best-Sellers Reintroduced in Formula 1 Driver’s Campaign Video
The Formula 1 driver’s campaign video reintroduces best-selling pieces from TUMI’s core TUMI | McLaren collection. TUMI | McLaren collection relaunch celebrates 60th anniversary and strengthens partnership between two luxury brands.
In addition to the launch of the 60th Anniversary collection. TUMI will be amplifying its partnership with McLaren through a global content series at key Grand Prix races. Including multiple community engagement tactics, influencer talent, and exclusive giveaway prizes.