2024 Summer Campaign
Looking for your new wardrobe collection this summer? Doha Festival City Mall is thrilled to present Mango’s Through The Colour Lens, a stylish, trendy, and colourful summer campaign. This vibrant celebration is a love letter to summer, transforming our canvas of style into a burst of colours.
For one of Mango’s biggest moments, summer, the brand counts on Ella Mccutcheon as the star of the campaign. It has been shot and directed in South Africa by the talented Casper Kofi and filmed by the amazing Juanjo L. Salazar. Through The Colour Lens takes place in the desert, the scene of a suspended time that takes us far from the frenzy of the city and closer to a liberating experience. The ambient video music is Good Vibrations covered by The Shadows, establishing the perfect balance between summer and fashion.
From the suggestive view of translucent fabrics, this summer collection evokes the essence of summer escape and daydreaming through a refined yet powerful colour palette: oranges, fuchsias, pastels, and saturated greens. The colours and motifs make up endless combinations, like a kaleidoscope where each shade expresses a different facet.
Because, when summer comes, everything around us is tinged with a vibrant and unique energy. The warm sunlight enhances textures and details, crochet, and transparencies. It reveals the blend of elegance and freshness, where essential pieces become looks full of life.