In kids wear, the collection, at the Doha Festival City, looks to coastal inspiration with shorts, shirts, and dresses in soft stripes. There are also sweet details like smocking, crochet, and tie-up shoulders. Skirts, tees, and light knits come in light neutrals, black and muted red.
“For summer, we wanted the kids wear to have an easy charm. The stripes are a bit softer, and the natural textures of the fabrics really come through. Summer knits are also key. Overall, we leaned into that playful combination of comfort and style,” says Sofia Löfstedt, Head of Kidswear Design and Creative at H&M.
Discover our premium kids wear collection at Doha Festival City and dress your little ones in refined, elegant fashion.