Samsonite, the world’s leading premium luggage brand, is proud to announce that one of the most talented tennis players in the world, Casper Ruud, has become their global brand ambassador. As a frequent traveller, Casper relies upon having the best luggage and backpack to suit his lifestyle on and off the court, and with the innovative Proxis and Ecodiver collection he gets just that.
Samsonite, a manufacturer of high-quality luggage for over 110 years, has a market leadership position in the industry with a brand that embodies leadership, innovation, and respect for authenticity. These are all values that Casper shares which is why he is so excited to endorse Samsonite brand.

“I’m playing tennis and traveling around the world for most of the year and I love it. Because of this, I need durable luggage that makes it easy for me to get around and also looks good at the same time. I have 5 simple rules in sports as well as when it comes to travel which you can discover in our video.” says Casper.
“Having durable bags and suitcases that last matters to me. Quality is essential, and that is why I choose Samsonite.
Every journey starts with ambition. Pushing harder, reaching goals, no matter what. So I did. Travelling is a big part of my life and I want to stay comfortable without compromising on my style.”
The partnership will feature Casper using the latest backpacks and suitcases from Samsonite. Casper will travel with the Proxis luggage and his Ecodiver backpack and discover how they stand up to the wear and tear of life on the go as a tennis player.
Proxis: Fully Equipped for Outstanding Travel Experiences

Unlock a new era of high performance travelling with Proxis. The outer shells of these suitcases are made from Roxkin™, an exclusive multi-layered material developed by Samsonite. It bounces back into shape, offering remarkable strength, resilience and lightness. All Proxis luggage is covered by wecare, Samsonite’s service plan, with warranty benefits and recycling after 5 years.
The sophisticated design of this collection resonates confidence and it is fully equipped to meet all your travel needs. Suitcases come with smooth rolling double wheels and an elongated double tube pull handle to ensure effortless and stable maneuvering when on the go. And for even greater protection, the secure locking system with an integrated TSA lock and kissing sliders safely protects your belongings during travel. The dividers and cross ribbons on the inside make neatly packing easy. The cabin suitcase also has an in-built USB port, dedicated power bank pouch and hidden expandability, which makes it the perfect companion for both short and longer trips.
Ecodiver Backpack by Samsonite

Ecodiver sets a new standard within our casual assortment. The team developed this collection with special attention to security and comfort, combining practicality with a stylish design. Using recycled materials, Ecodiver perfectly matches Samsonite’s ‘Responsible Journey’ commitment. The water-resistant coating makes this range the perfect choice for all outdoor adventures and endless strolling in the city.