DEBENHAMS

RED FRAKTION ARRIVES AT DEBENHAMS

Ridiculously Iconic and Sustainable SOCKS 

Red Fraktion, a vibrant and sustainable sock brand, infuses joy into every step while championing environmental responsibility. Crafted with eco-friendly materials like organic cotton and recycled fibers, their socks boast both style and sustainability. Each pair reflects the brand’s commitment to minimizing their carbon footprint, from production to packaging. Red Fraktion’s designs burst with playful patterns and bold colors, ensuring wearers express their personality with every wear. Beyond fashion, they actively contribute to social causes, promoting fair labor practices and community engagement. With Red Fraktion, wearing socks becomes more than just a daily necessity; it’s a statement of fun and conscious living.    

In 2023 co-founders Mica and Olga created Red Fraktion after realizing the potential in the current accessories market. Red Fraktion has been created to be market leaders in the sock and accessories space by designing, building, and selling the best products, with the best service and experience.

They are dedicated to sustainability, and their goal is to create a long- lasting change in the industry through eco-innovation, eco-activation, and by expanding our efforts to eliminate plastic waste and employ sustainable fabrics.

You heard it here first at Red Fraktion were ridiculously sustainable! But how you may ask? Since sustainability is our top brand value and the foundation of our business, we make sure that all materials that are found in our socks are completely sustainable, even down to the packaging!

Their environmentally conscious attitudes are upending the conventional sock production process and are prioritizing comfort and environmental responsibility. Good things are what they’re all about; bamboo, organic cotton, and recycled materials aren’t simply components; they’re the key to making fashionable, environmentally friendly socks that are also incredibly durable and give Mother Earth a little respite.

The brand always chooses organic fabrics The future of fashion depends on the usage of organic materials since they protect the environment and maintain clean air and water. Furthermore, because organic materials don’t release any toxic pollutants that harm the environment, they are more environmentally friendly than conventional fabrics.

Red Fraktion creates socks that convey a story of responsibility, comfort, and pure elegance. Wearing one of the bamboo-infused creations is therefore more than just a style statement; it’s a decision that matters for the environment and for you personally. Bamboo yarns play an importance in the socks, the brand and all of our futures.

Step into an iconic pair of Red Fraktion socks by visiting the Debenhams store. Follow @debenhamsmiddleeast on Instagram and Facebook for all the latest updates.

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