Fashion and entertainment can ignite culture and drive fandom — so there’s something powerful about a notable fashion brand and a beloved entertainment company. Coming together to connect fans in a whole new way. Lets dive into Netflix x Lacoste partnership.
Today, Lacoste are excited to announce that Netflix and Lacoste are creatively coming together to release a new collection celebrating some of the extraordinary universes of our most beloved shows including Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow & Bone and Elite.
From 12th April onwards, we have reimagined the iconic Lacoste clothing, including polos, sweatshirts, tracksuits, and more. Taking inspiration from the Upside Down to Las Encinas high school. The Lacoste crocodile proudly dons the costumes from these beloved Netflix shows.
A Collection for All
Connecting cultures to culture. Netflix has given another brand carte blanche to work with the codes of some of its most renowned shows. Chosen for the values they convey and the diversity of their audiences, the eight shows are Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow & Bone and Elite. This collection will delight adventure lovers, romance fans, teen show enthusiasts and fiction aficionados.
This collaboration has delighted us, resulting in a unique encounter between our two worlds and two global references of creativity and innovation. Both with an unparalleled power to bring together communities from all walks of life.
The collection born from our collaboration is the embodiment of this powerful encounter, of our respective codes, influences and know-how”. Says Catherine Spindler, Lacoste Deputy CEO:
“We think products can be a powerful medium for storytelling and partnering with Lacoste presents a unique opportunity to blend the worlds of fashion and entertainment”. Said Josh Simon, VP, Consumer Products, Netflix. This collection is a compelling and creative way for fans to express their love for our stories and characters.
Netflix x Lacoste: a Collection for Icons
Lacoste’s iconic, genderless clothing aligns with the unique universes of the eight shows, reimagined and reinterpreted. Polos, caps, sweatshirts, and tracksuits are part of this new wardrobe, halfway between sports and fashion. The crocodile has embraced beloved Netflix characters’ costumes, intricately embroidered or flocked onto every piece for this occasion.
For Stranger Things, his face changes into that of the fascinating Demogorgon. In a nod to Queen Charlotte from Bridgerton, he wears an oversized wig. Disguised crocodiles gracefully navigate between signature graphics of the streaming platform in all-over toile de Jouy-like printed pieces.
The collection is a must-wear, allowing fans to infuse their personal style with the love for their favorite shows and clothing brand.
From the Small Screen to Real Life
As part of the collaboration, videos have been created featuring the crocodile in a world blending the Lacoste universe with codes from various Netflix shows. These fictitious characters, dressed in Lacoste x Netflix outfits, surpass the ‘Netflix and chill’ uniform. They intend for these garments to be worn everywhere, and Lacoste stores worldwide will showcase them.
The Lacoste x Netflix Collection is available at Doha Festival City Store.