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The Apex of Lacoste’s Experiments in Merging Fashion & Sport

Lacoste latest collection brings a fresh take on the iconic brand’s classic designs. With a blend of modern style and sporty elements.

Lacoste is proud to unveil the all-new L003 Neo; a twist on a concept shoe pioneered on Lacoste’s runway, now available to all. It nods to the pioneering achievements of founder Rene Lacoste, all whole breaking rules about mixing fashion and sport. It is a fresh vision for the future that takes the conversation somewhere totally new. L003 Neo is a boundary-breaking moment, an inspiration for a new kind of sneaker. A key inspiration comes from the tennis ball – which bounces across lines, across divisions, across time, always moving, pinging its way around the court, to embrace constant change, constant innovation, bold acceptance, and radical modernity. The shoe is similarly energetic – moving from court to street, from sport to fashion, from what came before to what comes next.

This dynamic lifestyle sneaker has a neoprene and mesh upper, intricate lace fastening, eye-catching perforations, and bold Lacoste branding on the side. Additionally, the crocodile shines from the side heel. The shoe is grounded by a very modern chunky outsole. The L003 Neo comes in a hero color of neon yellow, which nods to the dynamism of the tennis ball and Lacoste’s rich history as a sporting leader. To ensure maximum choice, there are various other bright and sleek options – including stylish monochrome pink and turquoise for women – and classic tones, including all-black and timeless khaki for men.

The shoe comes to life in a vibrant campaign starring L003 Neo ambassadors, Ella Mai and Midwxst. Ella Mai is a true musical rising star, shooting from London to a global audience. American Midwxst is, without a doubt, the world’s next great hip-hop icon. Both are on the move, bouncing, speeding, and shining. They encapsulate the dynamism and youthful vitality of the L003 Neo. The campaign is a tribute to the movement and role of radical bounce in breaking down boundaries and crossing distinct worlds.

Lacoste dares to play boldly and uniquely when it comes to uniting fashion and sport. The new L003 silhouette merges the best elements of both worlds, clashing and mixing details, references, and heritages into new and surprising shoes, designed for modern living. The goal is to redefine codes and embrace fashion, all while celebrating the technical brilliance of sportswear and the culture of the court. With the L003 Neo, there is the comfort of performance-wear, and simultaneously the character and conceptuality of high fashion footwear. It is an amplification of Lacoste’s values; fashion, tennis, culture, style, design, endless modernity, and constant rule-breaking.

The L003 Neo offers the creativity of the runway in a practical, versatile everyday sneaker, ready for the streets, and modern living. The L003 Neo is the best expression of Lacoste’s pioneering approach to uniting fashion and sport. A story of fashion, creativity, and culture, wrapped in a bold, elevated, modern product.

The L003 Neo is available worldwide on Lacoste.com and Lacoste retail alongside 9 colorways: yellow, orange, beige, and black are unisex. The sneaker also comes in dedicated colors: off-white/green, brown, and navy for men, pink and turquoise for women at the price of 130 euros.

The Lacoste store in Doha Festival City offers a unique shopping experience for those looking for classic and nifty fashion pieces. With its quality products and exclusive collections, the brand continues to be a leader in the fashion industry.

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