<< Back to Home Page

The State of Qatar embarked on a remarkable journey to meet expectations of being the first-ever Arab host country of FIFA World Cup Qatar 2022TM. Doha Festival City has outdone itself and left no stone unturned with the grand preparations, activations, games, and activities during FIFA World Cup Qatar 2022TM that kept the visitors entertained. The mall is extremely grateful to its exceptional tenants, the hard-working staff, and the wonderful customers for being a core part of all the celebrations and its success.
The mall has 29 days of colorful festivities with 16K+ Wristbands distribution, around 51K+ Arena Visitors and 12.7K+ New Festival Rewards Members for the full month. Approximately 26K+ visitors participated in Centre Court activities with 1.5B PR Reach. Digital Impressions crossed 240M+ along with 30 influencers’ participation.

Doha Festival City has delivered an unforgettable experience to its visitors with an intensive line-up of activities both in the mall and at the newly opened Arena, all under the umbrella of #WorldLetsMeet. The live broadcasting of the World Cup matches at Festival Arena at your International mall of choice in Qatar was enjoyed by 51,000+ visitors throughout the campaign period. It was amazing to witness the world’s largest flag mosaic made of over 6,300 footballs by QIB & Visa at the one and only Doha Festival City’s Arena. The mall’s Center Court buzzed with a line-up of thrilling events and activities for the whole family featuring world-class performances such as Arabic traditional dances, football freestyle show featuring Spanish freestyler Chaima, balancing and juggling acts, football show and magic show by internationally-renowned performers. Visitors enjoyed world-class attractions at ABW while watching the matches at the outdoor park.