Screenshot 2024-04-22 171607

FURLA INTRODUCES THE SPRING SUMMER 2024 ADV CAMPAIGN “ITALIAN MOMENTS”


The lens of the campaign, with a cinematographic technique, follows the lead women through several episodes; with different color schemes, blends their cheerful energy with the serenity of the setting, and mixes Furla’s elegance with modern pieces. Gaia and Ludovica radiate an effortless and relaxed aura that harmonizes with the splendid Italian surroundings, perfectly matching the styles of Furla’s Spring Summer 2024.


The new Furla Nuvola and Furla Gerla make their first appearances with this campaign. These new styles represent Furla’s excellence in craftsmanship and passion for functionality. Furla Nuvola is light, delicate, and adorned with the brand-new hardware of Furla’s arch logo – an element dear to the brand. Furla Gerla is crafted from knotted and intertwined soft leather strips which are strongly attached to Furla’s roots in Italian craftsmanship. Furla Giove bucket bag stands out among the most beloved accessories of the warmer season while Furla Flow in mini backpack and top handle forms complete the story of “Italian Moments”.

The Spring Summer 2024 collection will be available from February 5th on Furla.com, in Furla stores around the world, and across its global network of partner retailers.

Furla unveils “Italian Moments”: the new Spring Summer 2024 Campaign. Shot by the American photographer Sean Thomas, the imagery features Italian actresses Gaia Girace, notable for her role in the TV series “My Brilliant Friend” and Ludovica Martino, known for her part in the teen drama “Skam Italia”. Together, they portray the Furla women who carve a peaceful space in a fast-paced life, discovering an equilibrium in the pleasant state of just being.

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