Furla, the luxury Italian fashion house, has unveiled its latest campaign “Giardino all’italiana” for the Fall Winter 2023 season. This campaign is an eloquent homage to tranquility and architecture, representing the bedrock principles of the brand’s minimalist essence. It’s a striking artistic synthesis of simplicity, harmony, and elegance.
Set in the scenic maze garden of the historic Villa Silvio Pellico in Piedmont, the imagery depicts a nature defined by geometric twists: places where benessere, armonia and bellezza share the same balance. Blocks of colour and refined shades stand out on bags, creating images with a strong impact.
Captivating Imagery and Color Palette: Furla’s Ode to Italian Splendour and Sophistication
Esteemed photographer Koto Bolofo brought the campaign to life through his lens, and supermodel Irina Shayk took on the role of the protagonist. She personifies a woman who exudes sophistication and carefreeness, brimming with life and vitality. The clean, simple lines of the villa and its garden serve as the perfect backdrop, highlighting the space she gracefully inhabits.
This season, Furla tells a visual story of Italy’s splendour, channelled through the grandeur of its gardens. The narrative beautifully transfers onto premium leathers, featuring the tactile elegance of autumn colours: Chianti (deep purple-brown), Soil (dark, earthy grey), and Aura (soft, romantic lilac).
Reimagined Elegance: Furla Fall Winter Collection Launch and Global Distribution
Furla’s key bags are reimagined for the Fall Winter season, reflecting the brand’s essential aesthetic philosophy. The collection includes the reinterpreted Unica bag, boasting a new cocco print. Also featured is the spacious Giove bag, designed for daily use. The new Flow top handle bag showcases smooth leather and a stylized Furla arch, epitomizing modern elegance.
The much-anticipated FW 2023 collection will be available from July 31st at Doha Festival City. Furla stores worldwide will also stock it, and the brand’s extensive global network of partner retailers will distribute it. The new line promises to bring an exclusive touch of Italian aesthetic elegance to fashion enthusiasts around the world.
