Apparel Group Launches Qatar’s First Forever New Store, the 4th in the GCC, in Joint Venture Expansion for 40 Locations

  • Set to Open 40 Stores by 2027, Demonstrating Robust Expansion Strategy
  • Next Destination: Dubai Hills Mall Welcomes Upcoming Forever New Store, Further Solidifying UAE Presence
  • E-commerce Expansion: Poised to Broaden Digital Reach with Launches on Multiple E-Commerce Platforms by End of 2024

In a significant stride towards transforming the fashion landscape of the Middle East, Apparel Group, the trailblazing fashion conglomerate, in partnership with Forever New, the esteemed global womenswear brand, proudly announces the grand opening of their first store in Doha Festival City. This announcement comes on the heels of the successful launch of three Forever New stores in Kuwait on 9th November 2023, and the establishment of 10 concessions across Debenhams stores in Saudi Arabia, Bahrain, Kuwait, Qatar, and the UAE, marking a total of 14 physical locations in addition to a flourishing e-commerce presence on 6th Street since December 2023.

The opening of the Forever New store at Doha Festival City signifies the debut of the brand in Qatar and its fourth location in the GCC underscoring the strategic alliance between Apparel Group and Forever New to introduce and solidify the brand’s presence in the Middle East. This expansion is a testament to the successful reception of Forever New’s unique blend of contemporary elegance, seasonal trends, and feminine silhouettes that have resonated well with the fashion-forward clientele of the region.

Strategic Vision and Expansion Plans

The partnership between Forever New and Apparel Group is set to reach new heights with ambitious plans to open 40 stores across the region before 2027, with the next store inauguration scheduled in Dubai Hills Mall, UAE. Additionally, the brands are gearing up for the launch of Forever New’s dedicated brand website within the next three months and expansion onto numerous e-commerce platforms by the end of 2024.

Neeraj Teckchandani, CEO of Apparel Group, shared his enthusiasm for the new launch, stating, “Our partnership with Forever New has been a journey of bringing global fashion to the doorsteps of the Middle East. The opening of the new flagship store in Doha Festival City is not just an expansion but a celebration of fashion, culture, and the endless possibilities that come with it. Our vision is to make every moment beautiful for our customers, and with each new store, we move closer to this goal. The response from our customers has been overwhelmingly positive, and we are excited for what the future holds. Together with Forever New, we are not just opening stores; we are weaving the fabric of a global fashion culture that is embraced locally.”

A Vision for the Future

The strategic foresight of both Apparel Group and Forever New are poised to revolutionize the regional retail landscape by offering an unparalleled shopping experience that marries global trends with local tastes. The introduction of Forever New across key locations and digital platforms signifies a commitment to accessibility, variety, and quality, ensuring that every woman in the Middle East can experience the brand’s distinct and refined style.

With the launch of the new flagship store in Doha Festival City and the announcement of further expansions, Apparel Group and Forever New are set to redefine the boundaries of fashion in the Middle East. This partnership is a beacon of innovation and growth in the global fashion industry, promising to bring a fresh wave of style and elegance to the discerning consumers of the region.

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2100+ retail stores and 85+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

About Forever New

Forever New is a global womenswear brand founded in Melbourne, Australia in 2006. Known for its effortlessly wearable and timeless collections that celebrate modern femininity, the brand offers a wide range of clothing and accessories for every occasion. Each range is designed with a unique blend of seasonal trends, feminine silhouettes and of the moment detailing. With a focus on quality, sustainability and versatility, the brand is loved around the globe and trades in 26 countries with over 400 retail and concession stores globally. It also has a large online presence with over 2 million social followers worldwide and over 30 million visitors to its websites each year.

With an in-house design team, pattern room and access to a broad range of manufacturers worldwide, Forever New offers high quality fabrics and unique designs at an accessible price. From dresses to workwear, special occasion dressing and every day casual wear, Forever New is a one stop destination for all her wardrobe needs.

Comments are closed.