To further its commitment to creating a more sustainable future, American Eagle actively launched its Real Good campaign and jeans recycling program, establishing itself as the go-to destination for casual style, specialty apparel, and accessories. Building a better world is fundamental to the company’s values and purpose.
Crafted with the highest environmental standards in mind, the Real Good collection embodies a planet-friendly approach. It utilizes more sustainable raw materials, minimizes the carbon footprint, and reduces water consumption throughout the apparel production process.

Any Piece of Clothing Labelled Real Good Promises:
- The Real Good collection incorporates materials with lower environmental impact, making up at least 50% of the garment. Carefully evaluated and selected, the material used in the Real Good collection include recycled, organic, and sustainably sourced preferred fibers.
- Additionally, the denim products use 36% less water on average than previous production methods and incorporate water-recycling practices.
- 100% of any cotton is sustainably sourced.
To put this in perspective, every pair of jeans that is part of the Real Good collection saves 12 gallons of water on average, compared to past denim production.
Expanding Sustainable Fashion Choices: Real Good Label’s Diverse Range of Denim and Tops at American Eagle
The growing assortment of products under the Real Good label includes sustainably sourced cotton tees and jeans manufactured with more sustainable techniques.
Taking pride in their wide range of denim options for all individuals, American Eagle offers the following variety for customers to choose from: slim straight, original straight, skinny jeans, athletic fits, kick boot, 90s boot cut, skinny kick, festive flare, mom jeans, jeggings, curvy, and more.
Real Good tops at American Eagle include graphic tees and polo shirts for all individuals, while the collection for men also includes resort shirts, chinos, and shorts.
Don’t miss out on the opportunity to experience American Eagle’s Real Good Collection at their store located in Doha Festival City. Discover a wide range of sustainable and stylish apparel that reflects American Eagle’s commitment to a more environmentally conscious future. By visiting the store, you can explore the diverse selection of denim options, including the latest trends in jeans for all individuals.